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Bjorn Courage

General Manager, InterContinental Phuket Resort


What is the role of the Netherlands-Thai Chamber of Commerce in the relations between companies of those countries?

The Netherlands-Thai Chamber of Commerce plays a vital role in strengthening economic ties and collaborations between Dutch and Thai companies. It serves as a platform for networking, sharing knowledge, and facilitating business partnerships. Through events, seminars, and initiatives, the Chamber promotes mutual understanding and business growth, contributing significantly to the bilateral relationship.

How big is the impact of Dutch companies in Thailand?

Dutch companies have made substantial contributions to Thailand's economy across various sectors, including agriculture, technology, and manufacturing. Their commitment to innovation, sustainability, and quality resonates well within the Thai market. Dutch firms often bring advanced technologies and expertise that enhance local industries and foster economic development.

Given that you are a member of the Chamber who is based in Phuket, how important is the role of Phuket in the Chamber of Commerce? Is the region of Phuket more focused on some industries than others in the relations of the Chamber of Commerce?

Phuket's role within the Chamber is pivotal, particularly due to its prominence in the tourism and hospitality sectors. While various industries are represented, the tourism industry holds a special place due to Phuket's status as a renowned international destination. This region's unique offerings and challenges provide a valuable perspective that enriches the Chamber's discussions and initiatives.

Talking about your work as General Manager in the InterContinental Phuket Resort, how important has it been to the rest of your career? 

My role at the InterContinental Phuket Resort has been a defining chapter in my career. Leading a prestigious resort in a dynamic destination like Phuket has honed my leadership skills, expanded my cross-cultural understanding, and deepened my appreciation for the nuances of the hospitality industry. This experience has undoubtedly added significant value to my professional journey.

What are the main goals and challenges of the Phuket Hotels Association?

The Phuket Hotels Association aims to elevate the quality of hospitality offerings on the island while promoting sustainable tourism practices. We work collaboratively to enhance guest experiences, foster responsible tourism, and address industry-specific challenges. The association acts as a collective voice, advocating for the interests of member hotels and supporting initiatives that benefit both the local community and the industry.

How does your role as President of the Phuket Hotels Association complement your role at the Netherlands-Thai Chamber of Commerce?

Both roles share a common thread of fostering connections and collaborations. As President of the Phuket Hotels Association, I focus on enhancing the local hospitality scene and contributing to the island's growth. Similarly, my involvement with the Netherlands-Thai Chamber of Commerce allows me to facilitate broader business relationships between the two countries. These roles intertwine seamlessly, enabling me to contribute to both local and international business landscapes.

What do you and your team expect in the future for the InterContinental Phuket Resort?  And for the Phuket Hotels Association?

For the InterContinental Phuket Resort, we are committed to delivering exceptional guest experiences while embracing sustainable practices. We envision the resort as a beacon of luxury and responsible tourism. As for the Phuket Hotels Association, we aim to strengthen our collaborations, further elevate the island's hospitality offerings, and advocate for initiatives that support Phuket's growth as a leading global destination.


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